Client // Varri
Photograph // Scott Rinckenberger
Graphic Design // Michael Devor
Description // Varri is the Norwegian distributor of MSR and many well-known climbing and outdoor brands. I have been working with Varri for over fourteen years, helping to build the Varri brand, designing their websites, creating trade show displays, other promotional designs and advertising for their brands.
Project // Varri asked me to do their advertising for the MSR brand in Norway. MSR stands for cutting-edge backcountry gear engineering, which they illustrate with amazing photography of professional athletes and solid bold typography. We wanted to communicate MSR’s leading position and obsession with providing the most reliable, high-performance gear available.