Client // Varri
Photograph // Alan Howe
Graphic Design // Michael Devor
Description // Varri is the Norwegian distributor of Petzl and many well-known climbing and outdoor brands. I have been working with Varri for over fourteen years, helping to build the Varri brand, designing their website, creating trade show displays, promotional designs and advertising for their brands.
Project // Cross-country night skiing is very popular in Norway and we created advertising for Petzl’s newest headlamp for the Norwegian market. The Nao headlamp automatically adjust its lighting to the surroundings and our idea was simply to show the effectiveness of the Nao and how beautiful the forest looks with the right amount of light. It was then followed up with a more technical version.