Red Bull


Poster /


Client // Red Bull

Graphic Design // Michael Devor


Description // Red Bull Ragnarok is the biggest snowkiting event in the world where 200 competitors head to the vast and frozen wilderness of Norway's Hardangervidda.


Project // I was asked to make the poster for Red Bull Ragnarok. The name Ragnarok stems from an incident in Norse mythology describing the last battle between the good and evil gods, where only the heroes of the battlefield survive. Red Bull Ragnarok imitates this myth in the respect that only a few snowkite heroes will succeed. The poster illustrates Ragnarok with typography falling apart, taken by the wind and darkness all around.


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