Client // Varri

Photo // Ben Tibbetts

Text // Kristian Kjelman

Graphic Design // Michael Devor


Description // Varri is the Norwegian distributor of Therm-a-Rest and many well-known climbing and outdoor brands. I have been working with Varri for over fourteen years, helping to build the Varri brand, designing their websites, creating trade show displays, other promotional designs and advertising for their brands.


Project // Varri asked me to do their advertising for the Therm-a-Rest brand in Norway. Therm-a-Rest are committed to making your time outdoors more enjoyable and productive. They want to change how we experience the outdoors forever. We wanted to communicate the simple belief that with better rest you become the best version of yourself.


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